The Drum unpicks what happened behind the scenes and what it means for the future of dedicated agency models as Ford splinters its advertising business after a long marriage with WPP in favour of a “multi-agency” proposition.
The bespoke agency built to service the global Ford advertising account since April, a $4bn cloud has loomed large over WPP’s Global Team Blue ( GTB. Despite efforts to persuade the carmaker it absolutely was nevertheless top (and just) team to undertake imaginative, after having a review that is six-month Omnicom’s BBDO has been called lead agency with Wieden+Kennedy assigned as a development partner to unique jobs.
Standing at decades old, the imaginative relationship between Ford and WPP have been an suffering rarity in marketing.
It began with JWT 75 years back in 1943 (while it will continue in some form – with WPP retaining activation and media (which was never up for review) as well as several other bits of business – BBDO’s appointment as creative agency of record agency is undoubtedly a blow to the GTB one-agency model before it was acquired by WPP in 1987) and. Continue reading “The termination of ‘an arranged wedding’ – exactly exactly what the Ford-WPP split that is creative for bespoke agencies”